The Mara Naboisho Conservancy was established not only to conserve the environment and wildlife, but also to protect and empower the local Maasai community. When you stay at Naboisho, part of the conservancy fee is channelled back into the community, making the project more sustainable.
In addition to this, there are also a number of community empowerment projects run by the Basecamp Foundation Kenya, a non-profit organisation. These projects – which include training locals to become guides, supporting local schools, improving access to healthcare and clean water, and empowering women – help to strengthen and uplift the community.
Because all three elements – the people, the land, and the wildlife – are inextricably linked, progress has a knock-on effect: as the community becomes more aware of the benefits of tourism in the area, the argument for protecting the environment and the wildlife gains traction.